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MSc Entrepreneurial Strategy

DURATION: Full Time MSc = 12 months/EXEC Part Time = 24 monthsMSc ENT STRAT 30511538_m web

INVESTMENT: £7,995

LOCATION: LONDON, PALL MALL

DATE: MSc FT, Jan – Dec 2016; EXEC MSc, Jan – Dec 2017

 

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Success as a manager and business leader depends not just on what you know but how you apply what you know. There is learning and then there is the VaLBS learning experience.  Our MSc portfolio is designed to provide managers with specialist knowledge and with it, one of the most advanced and practical foundations in understanding the world of business.

The VaLBS MSc in Entrepreneurial Strategy is at the cutting-edge – designed for the executives of today and tomorrow – a unique blended learning programme, combining grounded  theory with the latest evidence based research and practical insight driven by Harvard case method teaching backed up with VaLBS SCART learning methodology.

Our unique all-year-round calendar allows you to combine studying for your MSc with your family and work commitments. The programme is designed to suit your lifestyle and study preferences – the programme is delivered in what we call compressed block format – complemented by remote study from home/office in between classes. The VaLBS MSc in Entrepreneurial Strategy has a set curriculum of 14 modules of the most relevant subject areas – each carefully integrated to complement one another.

  • CRITICAL THINKING & DECISION MAKING
  • FUNDAMENTALS OF MANAGEMENT
  • BUSINESS & MANAGERIAL ECONOMICS
  • STRATEGY AND STRATEGIC MANAGEMENT
  • STRATEGIC MARKETING
  • FINANCE & ACCOUNTING
  • STRATEGIC OPERATIONAL MANAGEMENT
  • STRATEGIC SERVICE MANAGEMENT
  • INTERNATIONAL ENTERPRISE & GLOBAL MANAGEMENT
  • TALENT PLANNING & RESOURCING
  • NEGOTIATION MANAGEMENT
  • INNOVATION & NEW VENTURES
  • ORGANISATION PERFORMANCE
  • NEW VENTURES

 

CRITICAL THINKING & DECISION MAKING

This fundamental module explores the basic tenets that can guide a manager to critically examine existing evidence and/or research that underpins the decision-making process.  To this end, students learn the core principles and techniques of critical thinking, alongside related soft systems thinking methodology and problem-solving tools and techniques that are required for most organisational issues; whilst negating challenges such as incomplete information, uncertainty, risk and groupthink.

Students are also exposed to certain basic statistical tools used in analysing/interpreting data relationships, for example regression, correlation, causation, bias, and decision trees that help to understand problems with more clarity. Finally, students explore standards for high-quality judgment and decision making and how easily managers may fall short of these standards in various ways, and how decision making can be improved using real case study examples.

 

STRATEGY & STRATEGIC MANAGEMENT

This module offers students the “essential” tool-kit for understanding business strategy and the strategy process – the key ideas, concepts, and tools that are necessary to successfully exercise strategic management. The course explores the various concepts and methodologies that distinguish competitive advantage through competitor differentiation, whether profit seeking or otherwise in varying industries.

Students will be able to analyse and understand an organisation and its external competitive environment, including the cultural, political, technological, legal and ethical dimensions; assess an organisation’s internal value-creating activities and processes, the building of strategic capabilities, and identify/evaluate appropriate strategic options on current and future performance.

Students also explore the important maxim that strategic analysis and strategy formulation are only as good as the ensuing strategy implementation in creating value/sustainability. Strategy implementation is a key challenge for all organisations, and thus the balancing of strategic and operational goals, together with appreciating the interconnectedness of strategy, structure and systems along with performance measurement is extremely important. By the end of the module, students will be able to demonstrate a high level of ability and skill in strategic thinking, strategic analysis, synthesis and decision-making.

 

STRATEGIC MARKETING

This module will introduce students to key marketing concepts, models and frameworks which will be applied to a range of business situations. Students will be presented with a strategic perspective of marketing, understanding the needs and wants of customers and clients as a guide to direct the organisation.

Areas of study include:- assessing and evaluating market research, identifying and segmenting target audiences, consumer behaviour, product positioning and portfolios, distribution channels, CRM, brand equity, advertising, promotion, pricing, new product development, product life-cycles and value capture as well as the potential for trade-offs across the ‘marketing mix’.

The module will also enable students you to critically analyse the decision-making process of risking and allocating scarce organisation resources in the search for a competitive advantage in various scenarios, whilst evaluating the organisation-wide implications of being a market-oriented organisation and its impact on management and business performance.

 

FUNDAMENTALS OF MANAGEMENT

“You have to know the past to understand the present.” Carl Sagan

This module provides students with a primer on underpinning management thought in terms of concepts and practice in organisations – retracing modern management developments over the last hundred years. A chronological review is undertaken of the management ‘giants’, their contributions and legacies that persist, alongside the myths and misinterpretations that continue to ‘infect’ management thinking today. A number of case studies are used to apply, contrast and compare the models and theories and their enduring relevance.

 

BUSINESS & MANAGERIAL ECONOMICS

This module will provide students with the depth and rigour to understand and evaluate organisation/market behaviour and performance in real world scenarios. Topics include the rationality of human behaviour, group behaviour and ‘prisoner dilemma’ scenarios, Maslow’s hierarchy, human capital, decision rights and the application and challenges of Incentives/compensation in organisations.

The course scrutinises the theory of the firm and transaction costs, firm production and decision-making/risk, market supply/demand and price elasticity, industry monopolies, corporate governance, the principal-agency problem, property rights and cost-benefit analyses. Students will also learn the logic of market interaction, business opportunities and strategic behaviour.

 

FINANCE & ACCOUNTING

This module covers the topics of financial accounting, management accounting and finance and their application to real business situations. Students will be provided with a thorough understanding of company accounts and financial statements; how they are construed and how to interpret them as well as classifying and accounting for different types of costs.

Further, students will learn how to conduct break-even analysis and appraise the importance of effective management of working capital and the cash operating cycle. The course also introduces students to finance ratios, using Dupont decomposition techniques to assess comparable firm performance, .forecasting methods, the time value of money, the opportunity cost of capital, capital structure theory, and risk-return analysis and the application of these concepts in different approaches to valuing a business. Further valuation techniques are explored, for example, WACC, APV, multiples, and real options and value enhancement through discounted cash flow models, EVA and CFROI and the use of multiples.

 

STRATEGIC OPERATIONS MANAGEMENT

This module will help students develop a practical knowledge and skills base of strategic operations management including its key concepts, and main tools and techniques used across a variety of organisations contexts. Students will learn to evaluate the critical issues faced by organisations, and, by using a systemic approach, look to solve a range of operating management problems, viewed from both the perspective of the general manager and operations specialist.

The toolkit includes the use of factory physics, i.e. production process and bottlenecks, batching, capacity planning, scheduling, inventory, Six Sigma, and lean, supply chain and quality management. The module is also designed to enable students to align delivery system and process design to the strategic requirements of the organisation and thus maximising value.

 

TALENT PLANNING & RESOURCING

Currently being updated – available shortly.

 

STRATEGIC SERVICE MANAGEMENT

This module provides students with an understanding of service management with an integrated approach to the three core strands: customers, employees and service operations. Students will be exposed to key concepts, tools and techniques looking at a variety of organisations in real world scenarios and learn to appraise the challenges and issues faced by service organisations. Again, by using a systemic approach, students will look to solve a range of service delivery designs and management problems.

The toolkit includes service definition and strategy, quality and customer experience, supply/demand and waiting lines, Six Sigma, productivity, performance, supply chain and quality management. The module is also designed to enable students to align service delivery system and process design to the strategic requirements of the organisation.

 

INTERNATIONAL ENTERPRISE & GLOBAL MANAGEMENT

This module deals will give students an insight into the variety of issues and challenges faced by managers of firms with international operations, particularly in how to reconcile the competing dimensions of local adaptation and global integration allied to the differences in national and operating cultures and behaviour.

Students are introduced to a number of key frameworks that are applied in developing strategies for international expansion as well as strategies for managing complex operations across national, regional and global markets. The course also explores how multinational corporations (MNCs) handle the complexity of international markets and the capacity to successfully manage issues related to international business strategy in the wider macroeconomic environment.

The course also provides students with means to critique the importance and implications of national and international macroeconomic trends and forecasts as a basis for strategic decision making. The global case studies in this module also draw on themes from other modules in an integrated manner providing students with real world complexity.

 

NEGOTIATION MANAGEMENT

This module will develop student understanding of the principles, strategies, and tactics of effective negotiation and professional relationship management through exposure to various management case scenarios. The emphasis will be on integrative approaches to negotiation where parties aim to reach mutually satisfactory agreements by identifying and creating sources of mutual value, and establishing fair standards to distribute this value.

The course will equip students with the knowledge, understanding and skills to manage the negotiation process at both tactical and strategic levels, whilst also learning to critically analyse a conflict and recognising and avoid common barriers to effective negotiation. Organisational, behavioural and psychological elements are studied together in terms of improving negotiation effectiveness whilst acknowledging these same considerations constrain choices and actions in specific contexts.

 

INNOVATION & NEW VENTURES

The management of innovation is one of the most important and challenging aspects of modern organisation. This module describes key concepts and issues in innovation how it can be managed using leading-edge tools and techniques whilst also solving key challenges that organisations and/or teams face. The course will equip students to understand the main issues in innovation management including new products, services and new/disruptive business models at both strategic and operational levels.  The course provides evidence of success of different approaches based on real-world examples and experiences of a variety of international organisations from around the world.

This module also includes a natural follow-on in terms of new venture formation and entrepreneurship, underpinned by real life case studies. Students will understand the life cycle of an entrepreneurial venture, from defining the opportunity and chosen business model, through to business growth stages and ‘exit’. Students will gain a rigorous appreciation of new venture creation and management in challenging environments with the inherent risks and uncertainties that exist. They will also learn of the various types and sources of financing/investment in the context of the entrepreneurial process together with methods and issues of valuation.

 

ORGANISATION PERFORMANCE

This module provides students with an advanced understanding of organisation performance, investigating various strategic models and systems used in organisations across a variety of industries and the challenges faced, in terms of their implementation, relevance, appropriateness and maintenance.

The module will develop critical skills in relation to the selection and use of information for the purpose of organisational performance evaluation and develop the skills necessary to participate in managerial and strategic decision processes. As such, students will gain a technical insight into strategic objectives and critical success factors, strategy mapping, strategic alignment through KPIs, management control and risk, targets and reward, behaviour and performance evaluation, BU linkage and conflict, change implementation and operating cultural issues and implications applied to real world case scenarios.

 

NEW VENTURES

This module expands on the Innovation and New Ventures module by delving further into new venture creation, development, and exit and the various challenges and the management decisions made to overcome them through further extensive case studies using models and frameworks from the course.

Students will understand and have a deep appreciation of the management dilemmas and problems that new ventures constantly face whether it is to do with strategy, market, business model, product, customer/client, talent, culture, structure, risk, financing, and management or a combination thereof. The question of entrepreneurship in a global context is also studied.

 

PROGRAMME LOGISTICS

STUDY HOURS REQUIREMENT: 1800 hours including 506 class based plus online tutorials/webinars

F2F CLASS DELIVERY: Regular ‘compressed blocks’ of (1 evening plus 2 day) + 1 x 5 day

METHOD OF ASSESSMENT: Cumulative SCART plus exam

AWARD: MSc Entrepreneurial Strategy (VaLBS)

 

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